Empowering the Next Level of Security System Solutions:

In the fast-paced world of technological advancements, security solutions have become an integral part of our lives. With the rise in demand for cutting-edge surveillance systems, Swann, a renowned global leader in security monitoring, has collaborated with Mira Commerce, a leading e-commerce solutions provider, to launch a number of  new websites. The first website which is now live, is tailored exclusively for the US market. To follow will be AU, UK and five non-transactional sites.  This exciting venture aims to enhance user experience, expand product offerings, and reinforce Swann’s commitment to providing top-notch security solutions. In this blog post, we share the details of this collaboration and explore the features that make the new Swann US website a game-changer in the industry.

Enhanced User Experience:

The new website, powered by the BigCommerce platform, offers a seamless and intuitive browsing experience for customers. Mira’s UX/UI department took the client’s original designs and provided additional UI updates to improve the overall user experience for a more robust UI. With user-friendly interface and enhanced navigation, it is now easier for shoppers to find and explore Swann’s extensive range of security products. The Mira team understood the importance of effectively presenting Swann’s wide range of products, each with unique features and specifications, making them more visually appealing and informative to the end-buyer. Leveraging visual design principles to the homepage layout, including a top product section and top-rated carousel; implementing high-quality product images, detailed descriptions, and customer reviews throughout the Product Listing Pages and Product Description Pages were strategically placed to provide users with comprehensive information necessary for making informed purchase decisions. The website’s responsive design ensures compatibility across various devices, allowing customers to access it effortlessly from desktop computers, smartphones, and tablets. 

Simplifying the Checkout Process:

Mira Commerce recognizes the significance of a streamlined and user-friendly checkout process in reducing cart abandonment rates. With the implementation of the new BigCommerce Cornerstone theme, Mira enabled new functionality which includes: 

• Customization of the global cart slide behavior
• Frequently bought together carousel and compatible product carousel
• “Notify when in stock” feature will be replaced with “In Stock / Out of Stock Flags”
• Ensuring customers are able to review their order details
• Select shipping options
• Securely complete purchases with ease

By minimizing unnecessary form fields, Mira optimized the UI to facilitate a smooth and efficient checkout process. 

Mira Commerce’s collaboration with Swann resulted in a transformative UI solution that elevated the online experience for Swann’s customers. By understanding user needs, streamlining navigation, implementing a responsive design, improving product presentation, and simplifying the checkout process, Mira enabled Swann to provide a seamless and engaging interface for users. Our team is thrilled that we were able to help Swann create a user-centric platform that offers an unparalleled shopping experience for customers in the United States, and we look forward to working with them on their next websites. Visit the new website us.swann.com and witness the next level of innovation in home and business security.

Mira Commerce is proud to announce the successful launch of an impressive new headless website for their esteemed client, Level Nine Sports. Leveraging the powerful capabilities of the BigCommerce platform and integrating cutting-edge tools like Bloomreach Discovery, Engagement, and Exponea, along with seamless implementation on Vercel, Mira Commerce has revolutionized Level Nine Sports’ online presence and customer experience.

Headless Architecture: Powering Unparalleled Performance

With the adoption of a headless architecture, Level Nine Sports now boasts an unparalleled website that offers enhanced speed, flexibility, and scalability. By decoupling the frontend and backend, the site ensures lightning-fast page load times, smooth navigation, and effortless interactions for users across various devices.

BigCommerce: Empowering E-commerce Excellence

Mira Commerce chose the powerful BigCommerce platform as the foundation for Level Nine Sports’ new website. With its robust features, scalability, and extensive customization options, BigCommerce provides an ideal e-commerce solution for Level Nine Sports’ diverse product offerings.

Bloomreach Discovery, Engagement and Content: Elevating the Customer Experience and Unlocking Customer Insights

To enhance Level Nine Sports’ customer experience, Mira Commerce integrated Bloomreach Discovery, Engagement and Content. These intelligent tools provide advanced search capabilities, personalized product recommendations, and tailored content, ensuring that each customer finds exactly what they need quickly and effortlessly. Engagement, a customer data and experience tool, was seamlessly integrated into Level Nine Sports’ new website. This powerful tool enables the collection, analysis, and utilization of customer data, allowing Level Nine Sports to better understand their audience, personalize interactions, and optimize marketing strategies to drive engagement and conversions. The Discovery and Content tools, allow Level Nine to build and manage merchandise that offers their customers more personalized and focused search options.

Vercel Implementation: A Seamless, Scalable Solution

Mira Commerce implemented the Level Nine Sports website on Vercel, a leading platform for serverless deployment. Leveraging Vercel’s robust infrastructure, scalability, and global CDN, the website guarantees exceptional performance, reliability, and availability, even during peak traffic periods.

The launch of Level Nine Sports’ new headless website marks a significant milestone in the e-commerce industry. With Mira Commerce’s expertise, the integration of BigCommerce, Bloomreach Discovery, Engagement, and Exponea, as well as the seamless implementation on Vercel, Level Nine Sports now offers its customers an unparalleled online shopping experience. From personalized recommendations to lightning-fast load times, this collaboration demonstrates the power of innovation, technology, and customer-centricity in transforming the way we engage with e-commerce.

Mira Commerce and Level Nine Sports have set a new benchmark for the industry, and this partnership exemplifies the potential of cutting-edge tools and platforms to elevate the customer experience and drive business success.

To explore the exciting new Level Nine Sports website, visit levelninesports.com and experience the optimal online shopping journey of fine sporting goods.

Mira Commerce is thrilled to announce, Senge Graphics, a leading graphic design company, has joined our family of clients. We are excited about this client on boarding and the opportunities this new partnership presents for both our businesses. Senge Graphics is a well-known name in the industry that specializes in creating custom graphics for dirt bikes, ATVs, and other off-road vehicles. Their graphics are made using high-quality materials and are designed to withstand the rigors of off-road riding. With their expertise and skill set, they have built a solid reputation for delivering high-quality designs and exceptional customer service. Mira Commerce being a  dynamic e-commerce agency that offers innovative solutions to businesses looking to grow and expand their online presence, our services are designed to help businesses build and manage their online stores with ease.

As we welcome Senge Graphics, we are excited to provide them with a range of e-commerce managed services that will help them achieve their business goals leveraging the BigCommerce platform, extending and enhancing its functionality and deploying custom site front-end features. Donald and Steve Senge, co-owners of Senge Graphics Inc, said, “we are excited to announce that our business is expanding into new areas which will allow us to better serve our customers and provide more opportunities for growth. We look forward to working with Mira where their solutions will enable us to extend our product offering with more merchandise and accessories to our riders and customers in the future.”

“Mira is so excited to be working with Senge Graphics. Don and Steve have built a phenomenal organization that produces high quality graphics kits for ATV’s, dirt bikes, snowmobiles, and other power sports vehicles. We are looking forward to helping them enhance their site and make the customer experience even better than it is today,” says Matt Wiese, Vice President of Sales at Mira Commerce. We are excited about this new chapter and look forward to helping Senge Graphics elevate their e-commerce channel and grow business.

Mira Commerce is pleased to announce our new client Staccato2011, a Texas-based firearm manufacturer, engaged Mira Commerce to implement a headless commerce solution to their current BigCommerce website. A headless commerce solution with modular best-of-breed components will ensure a solid foundation is in place for Staccato to build upon and grow their online business.

Staccato is known for producing The World’s Best Shooting Handguns, and equips law enforcement agencies and swat teams with reliable and dependable firearms. Staccato firearms promise precision engineered reliability. Designed with a modular frame and polymer grip, Staccato firearms reduce recoil felt by the shooter and remove chances of something disrupting a shooter’s ability to take a secondary shot.

Staccato’s firearms deliver reliability and dependability for duty and defense, and Staccato needs their website to deliver the same level of reliability and dependability for their customers. A headless BigCommerce website build will provide Staccato with a faster, more robust and extensible architecture, built to handle scalability.

Mira Commerce will work to expand upon Staccato’s brand story on the new website, while simultaneously implementing a future-proofed headless architecture. The Mira team will design and implement improved navigation and search functionality, provide a better UI/UX experience for site visitors, and deliver increased revenue and profit.

“We are beyond delighted to have the opportunity to build a new, exciting, high-performing site for Staccato. Not only do they have an amazing business and build high-quality products, their team is absolutely top notch. We look forward to providing them with a future-proofed website that will drive their business to exciting new heights!” said Matt Wiese, Vice President of Sales at Mira Commerce.

Staccato’s firearms are built for heroes and their business is centered around people. Mira Commerce is honored to work with a company that aligns with our values and keeps people at core of its business. Business mixed with humanity is in our DNA and we aim to build and support reliable ways to shop and buy online. Mira Commerce strives to create human-centric commerce that moves every business forward, and we’re excited to deliver a headless ecommerce platform for Staccato that aligns with their values.

As an Elite Agency Partner, Mira Commerce works with BigCommerce to deliver versatile enterprise solutions for mid-market and enterprise level brands around the globe. In 2019, BigCommerce upgraded its platform to support more features that merchants need in order to grow their B2B and B2C businesses. The new V3 Catalog Model for BigCommerce stores comes with a variety of additional features from an API standpoint, such as omnichannel support, variants management, more intuitive options, SKU-level attributes, and much more.

Many BigCommerce stores have already upgraded from BigCommerce V2 to the new V3 Product Experience model, but some older storefronts still have yet to complete the migration. If you are in the second group, you have probably seen a banner on the product screen in your control panel letting you know you’re eligible to upgrade. If you’re still questioning whether migration is for you, Mira Commerce can help! 

V2 vs. V3

The differences between the old and new BigCommerce Product Experience are both functional and design related. 

• Navigation placement – In V2 the products sections are organized in tabs at the top of the screen, while in V3 the list is along the left hand side. This change was implemented to improve customer experience for mobile users.
• Faster APIs – The V3 API offers many improvements designed to power efficiency and support the inclusion of subresources within a request. Custom meta fields now exist and information can be added directly to products via the control panel, which results in fewer API calls.
• Option Organization – In V2 options are organized into option sets which are then applied to products. In V3 options are organized into two types: Variant options and Modifier options. Variant options have unique SKUs to track inventory, and they’re required on products, whereas Modifier options allow for further customization of a product without the need for inventory tracking, and they can be required or optional. 

Why Upgrade?

If your store is still using the V2 Legacy Experience, there are a few points to consider before preparing for migration to the V3 catalog. If you want product option data values entered explicitly rather than inherited from the parent product, or if you want automatic SKU generation upon creation of variant options rather than manually entry or use SKU generation formulas, you may want to consider upgrading to the V3 Product Experience.

In addition, if you want to add custom information to products without using the API, edit product details on a single page instead of in separate tabs, manage product options directly on product pages, or assign specific sale or MSRP prices to individual variants of a product, you should switch to V3. This also applies if you intend to create products with options that would exceed the V2 600 SKU per product limit.

Next Steps

No matter what stage of the migration process you are in, Mira Commerce is here to assist. Our 18 years of experience powering ecommerce websites and building custom applications, in tandem with the technical mastery and dedication of our developers, makes us the most trusted partner for your migration needs.

Let Mira Commerce enhance your ecommerce storefront today! Contact hello@miracommerce.com for more information about our BigCommerce V3 migration package and service options. 

Mira Commerce is pleased to announce the launch of a new wholesale website for handbag-retailer Jen & Co. on the BigCommerce Enterprise Platform. As an Elite Agency Partner, Mira Commerce works with BigCommerce to implement digital solutions for mid-market and enterprise level brands around the globe.

In order to grow their wholesale brand, Jen & Co. needed to upgrade the product experience on their website, and they chose the Mira team to help with their migration needs. Mira Commerce seamlessly migrated the existing storefront from the BigCommerce V2 model to BigCommerce V3 Product Experience. The upgraded catalog model supports more features that merchants need in order to grow their B2B and B2C businesses, including faster APIs, omnichannel support, SKU-level attributes, variant management, and much more.

Mira Commerce works with industry-leading SaaS eCommerce platforms, like BigCommerce, to deliver versatile solutions that serve B2B, B2C and DTC business models. Our 18 years of experience powering websites and building custom applications makes us the most trusted partner to support your business goals and ecommerce needs. Interested in upgrading your product experience model? Contact us today for more information about our migration packages and additional service options: hello@miracommerce.com.

Happy 2023! The Mira Commerce team has a busy year ahead and an even busier January planned out, which includes attendance at some of the largest tradeshows and conferences in the country.

Looking forward to kicking off 2023 events, Mira Commerce will be attending NRF 2023: Retail’s Big Show, January 15-17 in New York City. NRF is the largest conference gathering of retailers in the country, and we’re excited to discuss industry-leading solutions with B2B, B2C and DTC retailers.

Mira team members will also be present at SHOT Show, January 17-20 in Las Vegas, Nevada. 2023 SHOT Show is the 45th annual Shooting, Hunting, Outdoor Trade Show for professionals involved in shooting sports and law enforcement industries. Mira Commerce builds custom integrations for Sporting Goods Manufacturers in the ecommerce industry and is looking forward to networking and working with more manufacturers and retailers this year.

Our team’s third stop this month will be the DTC Wine Symposium, January 18-19, in Concord, California. Presented by and a fundraiser for Free the Grapes, this conference aims to streamline legal and regulated direct-to-consumer shipping methods. Mira Commerce partners with best-of-breed platforms and distributors to establish DTC fulfillment solutions for retailers in the Wine Industry.

Attending any of these shows and want to schedule time to chat? Contact us at hello@miracommerce.com to book a meeting with our team. We look forward to connecting with both new and old faces and discussing all things ecommerce! 

The cookie landscape on the web continues to evolve. Third-party cookies, which is data derived from a site other than the actual site being visited, are practically dead, and Chrome is now officially ending support at the end of 2023. Zero-party data is the new buzzword, where you get customers to voluntarily provide data directly through registration forms and other direct methods. This provides a deeper understanding of customers and how to engage with them.

However, when it comes to seeing how customers actually behave on your website, we first need to understand where there is room for improvement. To improve overall user experience, we depend on first party cookies to collect data about website visitors as they’re actively browsing your site. In some cases we may even need first party cookies to allow our site to function. Remember, it is important for business users to implement privacy policies on their websites to let visitors know first party cookie data is being collected to make their shopping experience better, and to give them the option to opt out.

Now to our newest challenge with Webkit browsers. Webkit is an open-source web browser engine used to drive Safari web browsers, Apple tools, and many other applications on macOS, iOs and Linux. Back in 2019, Webkit decided that to help support consumer privacy, they would limit the life of first-party javascript cookies to 7 days. Now with the recent release of ITP (Intelligent Tracking Prevention) 2.2 from Webkit, all script-writable storage will be limited to 7 days, and in specific circumstances, to only 24 hours. This includes:

• SessionStorage
• LocalStorage
• IndexDB
• Media keys
• Service Worker registrations and cache

As a work-around, several marketing companies have already begun replacing client site cookies with server-side cookies. However, this latest Webkit update may place incremental limitations on how well the server-side alternative to cookie tracking works.

What does this mean for marketers?

For this to be effective, big marketing companies like Google & Meta will need to continue to find new methods of positioning between privacy for the consumer and managing marketing programs. For now, these companies will continue to implement work-arounds and install new methods of tracking user behavior and collecting data.

But as marketers running websites, there are some things to keep in mind:

• The length of your ecommerce cart may be impacted. Many ECPs allow you to set longer windows than 7 days where you can remember what a user put in their cart. They can add an item one day, and come back 2 weeks later and still see that item in the cart.
• Warm logins will no longer work. Some ECPs also have a “warm login”, where once you login, it will remember you the next time you come back to the site. This will no longer work after 7 days on Safari.
• Be mindful of more pop ups. When users first visit your site, you should be popping up a privacy notice telling them you collect cookies. If they acknowledge this, they can navigate your site and that message goes away. But if they come back 8 days later on Safari, they will get this popup again.
• Existing users may look like new visitors. If you have a marketing or email signup popup that displays to new visitors, after 24 hours of not visiting your site, they may look like new users again and get this email signup message again, even if they already signed up.
• Automatic processes may be affected. If you do marketing attribution for referrals, re-marketing, paid advertising, etc. that has a lookback window of greater than 1 day, these may be impacted.

What should you do?

Right now, be aware.

• Understand what might be happening if customers complain about seeing pop-ups over and over or persistent carts are not so persistent.
• Look for changes to tags from your marketing partners to reduce dependency on even first party cookies to reduce the impact of lost attribution.
• Start the conversation with your technical team or agency and begin evaluating what other things may be impacted by this on your site. There are some best practice coding techniques that your developers should be following.
• Right now, while it is possible that Chrome and others may follow Apple, it is not likely to happen soon. So this will probably be limited to the Safari crowd for a while.

Have more questions?

Reach out to the team at Mira Commerce at hello@miracommerce.com and we can help you assess the actual impact this may have on your website.

Happy Marketing!

Mira Commerce is pleased to announce it will be exhibiting at the 10th annual North Coast Wine Industry Expo (WIN Expo) in Santa Rosa, California on Thursday, December 1, 2022. The WIN Expo is the second largest wine industry trade show in North America, with more than 3,000 wine professionals attending each year.

According to Zippia, the global wine industry is worth over $340 billion dollars, and is expected to grow until it reaches a value of over $456 billion in 2028. In 2022 alone, it is estimated that there will be 281 million cases of wine sold around the world, which would be worth about $32.9 billion dollars.

Mira Commerce, a digital marketing agency that powers online commerce, integrates with B2B and B2C ecommerce platforms to create powerful online shopping experiences. We install complex system integrations and enhancements for brands and retailers in a number of industries, including food & beverage, sporting goods, fashion apparel, automotive parts & aftermarket accessories, and more. 

Mira Commerce partners with best-of-breed ecommerce platforms and wine distributors, such as BigCommerce and WineDirect, to establish direct-to-consumer fulfillment solutions and delivery options. Together, we create modern shipping solutions that optimize fulfillment and solve inventory issues.

We are exhibiting alongside our partners BigCommerce and WineDirect at this year’s WIN Expo. Come meet our team at booth #200 and learn more about our ecommerce platform integrations!

For more information, contact us today at hello@miracommerce.com. 

Mira Commerce, a premier digital transformation consultancy that powers online commerce, today announced its newly formed partnership with Fluent Commerce, a leading provider of cloud-native distributed order management for omnichannel retail. Fluent Order Management delivers inventory visibility at scale and focuses on creating smart and modern solutions for merchants.

Increased Flexibility

Fluent Commerce’s industry-leading Order Management System (OMS) improves customer experience, optimizes fulfillment, and solves inventory visibility issues. Its flexible framework, modern tech stack, and predefined workflows create a highly scalable core platform with out-of-the-box features.

Accelerated Commerce

The new Mira/Fluent partnership is built on a shared vision for enabling flexible, headless commerce.

Mira Commerce excels at complex system integrations and building custom cloud full stack serverless apps by embracing MACH – Microservices Architecture, API-driven, Cloud-based, Headless Commerce.

Fluent Commerce helps retailers and brands develop their omnichannel strategies and offers a wide range of fulfillment options. Its API-first architecture is ideal for headless deployment because it’s built for the cloud and allows customers to scale as needed to handle growth. 

Mira Commerce’s expertise with MACH architecture, combined with Fluent Commerce’s flexible framework and unique OMS, creates fast and profitable omnichannel order management experiences that accelerate global commerce. 

About Mira Commerce

Mira Commerce is a premier Digital Transformation Consultancy that provides both mid-market and enterprise retailers, brands, manufacturers and distributors with an innovative mix of digital commerce technology and business services. Leveraging MACH (microservices architecture, API-driven, cloud-based, headless commerce), Mira Commerce builds dynamic, powerful, easy-to-use eCommerce sites, and connects evolving sales channels with systems to enable truly personalized, scalable digital commerce. Mira Commerce is known for its passion for client success and a laser-like focus on delivering results to clients such as Johnson & Johnson, Griot’s Garage, Mizuno, FedEx, Visa International, Zwilling and others. For more information, please visit miracommerce.com.

About Fluent Commerce

Fluent Commerce is a global software company focused on distributed order management for commerce. Both B2C and B2B organizations rely on their cloud native, highly flexible and fully scalable distributed order management platform to transform fulfillment complexity into a competitive advantage. Fluent Order Management provides accurate and near real-time inventory availability across multiple locations, order orchestration, fulfillment optimization, fulfillment location management, in-store pick and pack, customer service, and reporting. This enables retailers, brands, and B2B organizations to fulfill orders profitably while delivering the best customer experience possible. Fluent Commerce works with organizations such as JD Sports, L’Oréal, Prada Group, Aldo, LVMH and Dulux. For more information visit fluentcommerce.com.