Griot's Garage: Revving Up Online Sales

Replatforming to BigCommerce enhances customer experience and fuels growth.

PROJECT OVERVIEW

Griot’s Garage collaborated with Mira Commerce to replace their soon-to-be-retired e-commerce platform with a more robust, scalable BigCommerce solution. This new platform would enable Griot’s Garage to introduce innovative features, such as augmented reality and a mobile app, and support a large, interactive content library. The project focused on creating an adaptable, modern customer experience while ensuring the technology could evolve with the business.

The Challenge

What ecommerce solution could meet the growing needs of Griot’s Garages’ dynamic business?

Griot’s Garage was committed to finding a scalable ecommerce solution to support their growing business and better serve their loyal customers. With their current platform approaching sunset, they needed a system that could incorporate advanced features like augmented reality and an upcoming mobile app. Additionally, the new platform had to accommodate their extensive interactive content library while delivering a strong, modern customer experience.

The Brand

Griot's Garage is dedicated to providing the best care products for cars and the enthusiasts who love them. Known for their high-quality products and lifetime warranties, Griot's Garage strives to enhance the automotive care experience for their loyal customers.

Services

E-commerce Development: Custom solutions for business needs
Platform Migration: Seamless transition to new platforms
Digital Marketing: Strategies to drive traffic and boost sales
SEO & Content Management: Enhancing online visibility
24/7 Support & Maintenance: Ensuring operational efficiency

"Griot’s Garage is proud of our partnership with Mira Commerce and excited to celebrate together the accomplishment of re-platforming our website. We have enjoyed great collaboration over the years and look forward to building a stronger presence for the Griot’s Garage brand with the help of Mira Commerce. This is just the beginning."

Dell Plagens

eCommerce & Business Solutions Manager, Griots Garage

Results

Griot’s Garage sought Mira Commerce’s expertise to enhance their online presence and brand experience with a re-platforming to BigCommerce. As Griot’s Garage has a strong history of customer loyalty demonstrated through quality products backed by lifetime warranties, customer experience is key in fostering new customer acquisition and maintaining outstanding retention.

The new platform along with multiple tech integrations now meet their growing need for interactive content and an equally compelling customer experience.

Since Mira Commerce migrated Griot’s Garage to BigCommerce, they have seen huge success. Along with custom built search functionality and order status features, they have a 20% increase in mobile revenue.

The large content library and new customer experience has helped with a 12% boost in average order value. In shifting to the new platform, Griot’s Garage is prepared for the rapidly evolving digital landscape, including Mira Commerce’s new custom built AR functionality and upcoming mobile app development.

Metrics at a glance

+%Mobile Online Revenue

+%Average Order Value

-%Checkout Abandonment

SUMMARY

With Mira Commerce’s support, Griot’s Garage successfully transitioned to BigCommerce, creating a flexible, scalable ecommerce platform that enhances customer experience and strengthens brand loyalty. The new solution, featuring AR capabilities and mobile app readiness, has increased mobile revenue by 20%, boosted average order value by 12%, and reduced checkout abandonment by 45%. This successful replatforming positions Griot’s Garage to thrive in the fast-paced digital landscape.