Staccato 2011: Precision in Digital Transformation

A migration to headless composable architecture leads to tangible results.

PROJECT OVERVIEW

Mira Commerce teamed up with Staccato 2011 to reimagine their digital presence, taking on a comprehensive website migration and building custom applications tailored to their needs. Together, we set out to create a modern, headless composable architecture designed to elevate Staccato’s online platform. Our goal was to craft a seamless, engaging experience that reflects their dedication to providing top-tier tools for first responders and firearm enthusiasts alike.

The Challenge

How can a firearms manufacturer overcome digital limitations to create an exceptional online customer experience?

Partnering with Mira Commerce, Staccato 2011 took on the challenge of transforming its traditional approach to selling firearms into a modern, user-friendly digital experience. The goal was to highlight the intricate details of their products while making the online journey simple and personalized for customers. By embracing a headless composable architecture, they turned this vision into reality through thoughtful and innovative use of technology.

The solution involved creating a custom pistol configurator that allows customers to dynamically design and visualize their ideal firearm, and implementing a MACH-based technology stack with Next.js, Vercel, BigCommerce, Contentstack, and Dynamic Yield. This streamlined the online firearm purchasing process by creating a more intuitive interface that helps customers easily explore and customize their selections.

The Brand

Originally recognized as STI, the brand has over 25 years of innovation in crafting high-performance pistols renowned for their accuracy, speed, and reliability. Trusted by law enforcement, military professionals, and civilians alike, Staccato's firearms are engineered to meet the most rigorous demands. Built in the USA with American billet steel, every Staccato firearm undergoes master gunsmithing and precision manufacturing, ensuring unmatched quality. Combining duty-ready consistency with the refined performance of competition-grade handguns, Staccato empowers users to shoot their best in any scenario. Committed to innovation, integrity, and customer satisfaction, the company continues to set the standard in modern firearm design.

"For us, we were looking beyond just the actual platform. We were looking for relationships, partnerships, and flexibilities that were going to meet our needs. Had several phone calls, but as soon as we talk with Mira Commerce, it was a no-brainer for us. It went beyond - we're here to kind of help implement what you're looking for - It was more of a partnership to find the tools that are best going to fit that."

Randy Varela

VP of Ecommerce, Staccato 2011

Results

Mira Commerce partnered with Staccato 2011 to improve their ecommerce platform through targeted technical enhancements and user experience improvements. Using headless architecture, we developed a solution that addressed key customer needs in the firearms retail space.

The implementation delivered measurable business results. The new platform, featuring a custom pistol configurator, contributed to a 30.5% increase in total orders and 22% growth in revenue. Website traffic also improved, with visits increasing by 12.3%. These metrics suggest the enhanced platform effectively met customer needs for a more streamlined shopping experience.

The headless architecture provided several technical advantages, particularly in site performance. By separating the front-end interface from back-end systems, the platform achieved faster load times and improved responsiveness. This technical foundation supported features like real-time product visualization and customization, which helped customers make informed purchase decisions.

This project demonstrates how thoughtful technical improvements can support business growth in specialized retail markets. By focusing on customer needs while maintaining technical efficiency, the online shopping experience for firearms enthusiasts was improved while delivering tangible business results.

Metrics at a glance

+%Orders

+%Revenue

+%Visits

+%Mobile Core Web Vitals Performance

SUMMARY

Staccato 2011 updated its ecommerce platform to better serve its customers, utilizing headless architecture to deliver a faster, more engaging shopping experience. Key enhancements, such as a custom pistol configurator and real-time product visualization, supported a 30.5% increase in orders, 22% revenue growth, and a 12.3% boost in website traffic. These improvements reflect Staccato’s commitment to meeting customer needs while maintaining technical excellence, showcasing their leadership in the firearms retail market.