Automotive Industry

The automotive parts and aftermarket accessories industry has seen significant growth in online retail over the past few years. While this presents an exciting opportunity for businesses in this industry, it also comes with its fair share of challenges. Mira Commerce works with a number of large merchants in this vertical and we help solve some of the major challenges faced by automotive parts and aftermarket accessories online retailers. These include complex and diverse catalogs that require proper classification and categorization by Year-Make-Model (YMM). As auto parts can be heavy and bulky, they require special handling and shipping requirements with the respective functionality deployed in online storefronts. Automotive parts and accessories retailers frequently deal with counterfeit products and multi-channel / marketplace sales challenges such as MAP pricing compliance and other. We have successfully implemented complex and unique requirements, built custom integrations, migrated, and streamlined e-commerce platforms to address these and many other common challenges for retailers in both B2C and B2B verticals.

As the automotive industry is being disrupted by electric vehicles, autonomous driving cars, advances in both manufacturing as well as new business models, Mira team’s work covers much more than just core functionalities and performance of automotive online storefronts. As we normalize and streamline auto catalogs, deploy intelligent search and recommendations engines, we also build custom 3D configurators, parts look-up widgets, design and implement “My Garage” account functionality, and utilize our unique proprietary AR shopping applications to educate shoppers’ choices and to enrich physical products with rich digital multi-media.

Mira Commerce is a full member of the Specialty Equipment Market Association (SEMA) and we frequently participate and showcase our innovations at the annual SEMA show for automotive retail.