Solutions for Catalog Mailers

Traditional catalog mailers, businesses that rely on physical catalogs as their prime sales channel, face numerous challenges in the rapidly evolving e-commerce space. Online commerce has opened up the global market, and catalog mailers now have to compete with a much larger number of merchants. Differentiation is key – but consumer behaviors have changed too. Shoppers demand a seamless online to offline shopping experiences, fast shipping, and easy returns. Adapting to these changing expectations and providing their same high level of service is very hard. Catalog mailers need to invest in technology that can handle online orders, manage inventory, and process payments. At the same time they need to harness rising costs of printing and shipping their catalogs and figuring out ways to personalize their offerings for individual customers.

Mira Commerce works with many catalog mailers and numerous multi-channel merchants who use traditional catalog mailing channels alongside their DTC, B2B, B2C online storefronts and applications. Beyond building world-class e-commerce storefronts and applications, we also integrate systems of record, architect and build comprehensive consumer behavior databases, and deploy Customer Data Platforms (CDP). We connect sales channels with innovative solutions like our proprietary AR-enabled mobile shopping applications. It allows consumers to scan physical catalogs with their smart phones, get product information, play rich multi-media, see digital “twins” of catalog products, add products to their online cart, choose matching compatible accessories / add-ons and use other functionalities. Reach out to Mira experts today to see how we can modernize and take your catalog business to the next level!