Changing the Concept of Black Friday through Human Commerce
The start of Black Friday
The day after Thanksgiving, also known as Black Friday, has historically marked the start of the holiday shopping season in the United States. Many stores offer special reduced prices and “doorbuster” deals to attract customers, and open sometimes as early as 2am on Friday morning, or even midnight on Thanksgiving.
We’ve all participated in this tradition at one point or another, right? Shoveling turkey and mashed potatoes into our mouths before running out the door to wait in line for the chance to buy a heavily discounted TV or Xbox. However, everything changed in 2020 when COVID-19 hit.
The Coronavirus closed stores and businesses, and caused supply-chain uncertainty, product shortages and shipping delays. Pandemic disruptions pushed more sales into online channels in 2020 and the online shift has continued through 2021 and 2022.
The shift to human-centric commerce
As new trends emerge and younger generations continue to buy online, the tide continues to shift against Black Friday. In order to adapt to these changing dynamics, retailers are adopting a more human-centric approach to commerce in order to deliver seamless shopping experiences to their customers.
Merchants are moving away from the 1-day shopping event and are promoting week-long and even month-long “cyber” deals and events. Some retailers have even decided to close their stores entirely during the holiday, to allow and encourage their staff to spend quality time with their families.
Companies are also focusing more on understanding consumer behavior, and creating human-centric commerce through omnichannel marketing. Younger Millennial and GenZ generations tend to shop online, and mostly through Social Media channels. It is important to understand your customers needs and to find the channels they are shopping on and connect with them there.
How Mira Commerce creates human commerce
Mira Commerce is a growing global footprint, with offices in North America, Latin America, and Europe. Each Mira Commerce region encompasses a cultural environment for a localized outreach. We strive to make every employee, client and partner feel the company’s commitment and respect for all.
Our team of 75+ professionals and 30+ advanced developers builds scalable, powerful ecommerce websites and applications for retailers and brands around the globe. We excel at complex system integrations and building full-stack serverless applications by embracing MACH architecture.
We work with industry-leading technology and agency partners to create best-of-breed ecommerce solutions to propel industry growth. Our technical mastery combined with our human-centric approach and modern business model allows us to create complex solutions that enable truly personalized commerce.
Diversity and inclusion plays an integral role in our success. We are committed to humanizing commerce, growing our culture, and pushing the limits of technology in order to create personalized user experiences for our clients.
Contact us today to learn more about our services: hello@miracommerce.com
